i think hype in general isn't aimed at us-the people proactive enough to go out and find music. it is aimed at people who don't care enough to be opinionated who will just go buy what's on the radio or on a commercial. i think it is my (and our) duty to listen to everything we can so when we meet someone who meet someone who really likes Mum and MJ Cole we can introduce them to Burial or they like Sabbath but haven't listened to any new music in a while so we can tell them about Black Mountain, etc. that's why we come here, and other places, every day and it's why there's always new records to listen to on my and your computer but there's never really enough either, is there?