The Grim said on April 19, 2008:

Wow. This is actually the best discussion about this sort of thing I've had in a long time. Nice.

stereogum is suddenly premature evaluating all over the new Fall Out Boy, they're gonna get eaten alive ... I haven't noticed any changes to content quality yet ... but I will have my guard up for sure.

See. It's already undermining their credibility, if only just a little in your mind. Now instead of explicitly trusting idolator and stereogum's judgements, we'll be scouring them for bias. The only problem we're going to have is when, say, for sake of argument that Fall Out Boy's next album is the new Sgt. Pepper's, and Stereogum rightfully wants to cover it. Now there's all sorts of questions and suspicions.

I'm hoping these mergers or whatever are more based around using those blogs as a way to launch traditional advertising, house artist widgets and whatnot, but I'll be skeptical until we see how the transition goes.

And, for the record, I'm not braznely anti-commerical (and, like Kiku said, think clever marketing/advertising is pretty cool). I just think it's only fair to know when we're being targeted by marketing and when we're reading content created because someone unconnected deemed it worthy of our attention.

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