I agree with Grim as far as the distinction between commercial and show being blurred, but I think I missed the connection between that and MTV running a ticker of what song is playing in their commercials.
To me, whether it gives MTV it's cred back (it doesn't) is not the point. From the musicians perspective (and I'm not a musician), they are allowing their songs to be played so that they can receive money and use that money to fund the expenses that come along with making more music.
In that sense, the ticker seems to me to be a good thing because it makes more people aware of good music. To me if an artist is talented and makes good music, then more power to them if they want to make a decent living doing that.
For some bands like the Go! Team who use a lot of samples in their music, it's beneficial for them to allow their music to be used in commercials so that when they make their next album it's easier for them to get those samples cleared.
I think artists need to be discerning about how their music is used and for what company they are used to advertise with. I remember Band of Horses several months ago agreeing to let Wal*mart use their music and it not going over very well with fans of their music.
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John in Ballard said on April 17, 2008:
I agree with Grim as far as the distinction between commercial and show being blurred, but I think I missed the connection between that and MTV running a ticker of what song is playing in their commercials.
To me, whether it gives MTV it's cred back (it doesn't) is not the point. From the musicians perspective (and I'm not a musician), they are allowing their songs to be played so that they can receive money and use that money to fund the expenses that come along with making more music.
In that sense, the ticker seems to me to be a good thing because it makes more people aware of good music. To me if an artist is talented and makes good music, then more power to them if they want to make a decent living doing that.
For some bands like the Go! Team who use a lot of samples in their music, it's beneficial for them to allow their music to be used in commercials so that when they make their next album it's easier for them to get those samples cleared.
I think artists need to be discerning about how their music is used and for what company they are used to advertise with. I remember Band of Horses several months ago agreeing to let Wal*mart use their music and it not going over very well with fans of their music.