This is a terrible idea, simply because it muddies the waters between MTV's programming and it paid commercial content. Not that MTV's a bastion of journalistic integrity and morals, but come on. This is just another way for advertisers to sneak into the spotlight by piggybacking on MTV's programming, it gives MTV an opportunity to provide a "service" to its advertisers while letting products parade how "hip" they are, through their association with MTV and whatever band they're using at the moment.
This is just one step closer to hour-long programs on MTV that showcase nothing more than "cool" three-minute commericals that feature songs by the "cool" new bands while trying to convince viewers to buy a new ipod, a fancy cell phone, a prius or whatever crap is being pitched at the 18 to 24 demographic.
Reviews
The Grim said on April 16, 2008:
This is a terrible idea, simply because it muddies the waters between MTV's programming and it paid commercial content. Not that MTV's a bastion of journalistic integrity and morals, but come on. This is just another way for advertisers to sneak into the spotlight by piggybacking on MTV's programming, it gives MTV an opportunity to provide a "service" to its advertisers while letting products parade how "hip" they are, through their association with MTV and whatever band they're using at the moment.
This is just one step closer to hour-long programs on MTV that showcase nothing more than "cool" three-minute commericals that feature songs by the "cool" new bands while trying to convince viewers to buy a new ipod, a fancy cell phone, a prius or whatever crap is being pitched at the 18 to 24 demographic.