At the innitial moment I wrote this the only tracks I saw highlighted were Bananarama's "Venus", Natasha Bedingfield's "Unwritten", and Michael Jackson's "Thriller"...all of which I've heard a millions times by now. Because of the generic-ness of the music being presented, I found it a little gimmicky.
I agree, overall it's a good idea to help out up-and-coming bands. Heck, Jet pretty much got their start because of iPod ads. I just sort of see this as MTV's newest way to make themselves seem more music-centric. The concept is neat, but the intentions behind it are sketchy.
Conceptually it will be helpful and perhaps should be carried out on other channels as well.
It's just sad when a station has to connect music on a commercial to overall programming because there isn't anymore music programming.
Reviews
Jon Harthun said on April 16, 2008:
At the innitial moment I wrote this the only tracks I saw highlighted were Bananarama's "Venus", Natasha Bedingfield's "Unwritten", and Michael Jackson's "Thriller"...all of which I've heard a millions times by now. Because of the generic-ness of the music being presented, I found it a little gimmicky.
I agree, overall it's a good idea to help out up-and-coming bands. Heck, Jet pretty much got their start because of iPod ads. I just sort of see this as MTV's newest way to make themselves seem more music-centric. The concept is neat, but the intentions behind it are sketchy.
Conceptually it will be helpful and perhaps should be carried out on other channels as well.
It's just sad when a station has to connect music on a commercial to overall programming because there isn't anymore music programming.