Goofy? Sure. But what I'm seeing is this awareness event publicity stunt/guilt absolution thing got people thinking and talking about the topic. Maybe that was the point all along, and not actually about trying to make a measurable difference in energy consumption for one hour in each time zone.

Meanwhile, I'm humming
"...With the lights out
It's less dangerous
Here we are now
Entertain us.."

I'm sure there are other songs about lights out, but I can't seem to shake this one loose from my ear.
"A denial..."