Out of the mouths of publicists? Really? Last time I checked, we don't have a publicist. Maybe that's why we have to resort to these gimmicks all the time.

Radiohead did what they did to sidestep a dying, increasingly irrelevant industry and put out the product that they wanted to put out. I guess we're trying to do that too, knowing fully well that we're not the first band to try doing business this way. Hell, radiohead was far from the first band to do it too, but they did it really, really well. What about the donnas? Or the pharcyde? Or the eels? All gimmicky bands, all putting out self released efforts in the last year.