Dan @ 11 - Pitchfork's job is to "hype shit?" WTF? "Hyping shit" is the job of record labels, marketing firms and street teams. "Hyping shit" is not the job of any legitimate news/reviews source, which is, generally, what Pitchfork is. It's supposed to be helping music fans understand and discover new music.

I'm with Randy on this. Some sort of explaination other than a takeoff on faddy lolcats is due, either to their readers or, more importantly, to the Black Kids. Just putting a cute/silly picture with a poor review score is totally worthless. A rationale for that score's due everyone.