Here is a little free association test for you: When you hear the expression "competitive eating," what comes to mind?

If the answer wasn't a Mexican Elvis impersonator, well, you're probably not the only one, but it feels kind of appropriate, no?

Indie record label Light in the Attic is hosting their 3rd annual donut eating contest on Saturday, August 1st at 1p at Top Pot Doughnuts (5th Avenue location). This event is free to the public. There are a few fun and exciting changes this year for participants and cheerleaders alike, including the participation of four other record labels (Barsuk, Sub Pop, Suicide Squeeze, and Hardly Art).

The name of the game is doughnut eating, and apparently this will be a tag team-type affair. Volunteers from the audience will be selected at random and teamed up with one of the five label representatives to scoff down as many rings of fried deliciousness as possible.

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